Traveling shop goes by Kombi along the course with the Sertões International Rally

U|Racer’s warrior Kombi that follows the Sertões International (foto: Vinicius Branca/ Webventure)

U|Racer, the shop licensed to sell the Sertões International Rally’s products, travels along the over 4 thousand kilometers of the rally in a Kombi. In the best Little Miss Sunshine style, the challenge was taken up and the travelling-shop hit the road, joining the caravan with the rally’s organization, press and support.

“It was the marketing department’s idea, in order to make our first participation in the rally more thrilling”, said Ely Behar, partner of U|Racer, who is facing the journey in the company of another employee and 2 thousand pieces of clothing and accessories, such as caps.

Besides the competition’s route between Goiânia (GO) and Fortaleza, the duo had to drive the car from São Paulo (SP) up to the start of the race, in the capital of Goiás. “The people in the rally caravan are betting on at which stage of the test we will break down. But we don’t have a plan B, and the Kombi will have to hold out until the end”, Ely kids.

Always along side the arrival porticos in the host cities, U|Racer mounts the tent with the rally’s official products. In Fortaleza, (CE), a sales point will be mounted on the arrival ramp and another at the closing party.

Este texto foi escrito por: Editor

Last modified: agosto 13, 2011